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Paul Kiesel
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Who's Still Eating Peanut Butter?

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From CNN:

Peanut butter makers not affected by the deadly salmonella outbreak linked to a Georgia peanut plant are trying to get consumers to keep buying peanut butter. It could be an uphill battle.

J.M. Smucker Co. wants to assure consumers that its Jif brand of peanut butter is safe to eat.

Companies such as ConAgra Foods Inc. and J.M. Smucker Co. have started running ads and offering coupons, trying to lure peanut butter customers as sales have plunged at least 20 percent since the salmonella outbreak.

Eight people have died and nearly 600 have been sickened in the outbreak. The original peanut butter recall launched weeks ago has expanded to include more than 1,000 products.

On ConAgra’s Web site, a letter assures customers that the company’s peanut butter is safe.

"ConAgra Foods, the maker of Peter Pan Peanut Butter, has confirmed that none of the ingredients used to make Peter Pan Peanut Butter come from Peanut Corporation of America, the company linked to the government’s current salmonella investigation," the letter says. "We are extremely confident in the safety protocols."

J.M. Smucker, maker of Jif peanut butter, had a similar message for customers.

"Our Smucker’s peanut butter brand and peanut butter products are safe for consumption. The J.M. Smucker Company does not purchase peanuts or any ingredients from Peanut Corporation of America," its Web site says.

The Peanut Corporation of America is under investigation by the Food and Drug Administration, and the FBI searched its Blakely, Georgia, plant on Monday, CNN affiliate WALB-TV in Albany, Georgia, reported.

Americans have shied away from peanut butter despite the FDA’s assurances that major-label peanut butter in grocery stores is safe.

With eight dead and almost 600 sick [. . .]

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